Business Mgmt. and Marketing Pathway
Marketing Management
The Marketing Management program is designed to provide students with the knowledge and skills necessary to conceive, plan, and launch marketing campaigns aligned with a business' goals, goods, and consumers - across industries, business structures, and domestic/ international. Acquired skills will include the use of data analytics to drive marketing decision-making.
Class Levels
Level 1: Foundations of Business and Marketing
Level 2: Advertising and Public Relations
Level 3: Digital Marketing and Analytics
Level 4: Marketing Operations
Level 4: Marketing Management WBL
Entrepreneurship
The Entrepreneurship program is designed to provide students with the knowledge and skills necessary to be an effective entrepreneur. Students will conceive and launch their own businesses, identify existing opportunities, and transform them into new ventures. Students will acquire skills to support independent and small business operations.
Class Levels
Level 1: Foundations of Business and Marketing
Level 2: Entrepreneurship 1
Level 3: Entrepreneurship 2
Level 4:
Entrepreneurship WBL